In today’s world and era of luxurybed and bath linen, anything which is exclusive and unique is judged on the
basis of thread count. You are not living 1/3rd of your life if you
are unaware about thread count. It is the number of thread in one inch square
of fabric. Any linen which has higher thread count is considered luxury and
very expensive.
A decade ago, luxury linen market was hardly noticeable, however the
scenario has changed and furnishing industry has taken a huge jump .Luxury
furnishing market in India is booming out to be a big giant and claims the
market share of Rs 16,500 crore.
As per the research from E&Y, one of the top 4 consulting firms, Luxury
home furnishing market is on all-time high for last 2-3 years.
But how do you measure luxury? Does it depends upon anything being
costly? There has been a huge debate over this and couple of giant retail
owners from this market claims that any linen falls within or beyond the range
of 1500-1700 per meter should fall into this section. Indian luxury home decor
market is a high potential one and will grow almost 5 times in next 10 years.
Target Audience
So what do you think are the potential customers of this segment? Over
the ages, Indian customer especially females have been price cautious when it
comes to investing in Good bed and bathlinen. May they were not aware of the comfort they can derive by having a
luxury bed and bath linen. About 3 years ago a selected class of people had
that mind set of investing in luxury furnishing and décor but the time has
changed. With increasing trend of E-Commerce coming in place people have got
the opportunity of exploring brands and products without hopping in the market.
They have also got the idea of what’s best and desired basis their individual
needs.
Earlier luxury décor brands were only catering to masses like film
stars, celebrities, industrialists and Luxury hotels. But now High profile CEOs
of multinational companies, real estate giants and high class jetsetters are
the fresh clienteles for this market. Upcoming tier 2 cities and metros are
adding to high demand of luxury décor.
The current market size of Luxury furnishing has increased from 250-300
crores which is total of 3.4% of existing market. It is expected to grow about
15-20% by each following year.
Bed and Bath linen are contributing around 68% of entire furnishing
investment in each home.
This highly growing Linen market has a reason to grow. With upcoming
real estate market boom, luxury has changed its name to necessity. Every luxury
home needs a good décor hence comes the demand for finest bed and bath linen. A quality bed and bath linen is a status
symbol so everyone wants to possess at least 2-3 pair of ace bed sheets and
bath linens.
Though the Home Furnishing industry is still considered at “testing
water” stage but this segment will push all boundaries in coming years and make
its strong foot in upholstery market.
Related Links : Luxury Bed Linen | Bath Linen Online
